Browse Plus Size Stores in Fitchburg
Fitchburg residents have great options close to home for inclusive sizing, stylish finds, and budget-friendly prices. Whether you’re looking for a specialty boutique or a big-box department store with a plus-size section, this list has you covered.
Z Boutique
What Do They Provide?
A warm, curated selection of sizes 14–24 in clothing and accessories, run by a local mother-daughter team. Perfect if you want a friendly, personalized shopping experience.
What Customers Appreciate The Most:
- Exclusive plus-size fashions in one place
- Thoughtful, hands-on styling advice
- Cozy, inclusive small-town vibe
Lane Bryant (East Towne Mall)
What Do They Provide?
Specialty plus-size apparel from everyday essentials to fashion-forward pieces, with a focus on fit and comfort. Best for those seeking reliable, well-fitting basics and trend items.
What Customers Appreciate The Most:
- Consistently supportive sizing and fit
- Wide selection of bras and intimates
- Knowledgeable, friendly staff
Torrid (East Towne Mall)
What Do They Provide?
Fashion-driven plus-size styles from casual wear to special occasion outfits, with curves in mind. Ideal for shoppers wanting bold prints and up-to-the-minute trends.
What Customers Appreciate The Most:
- Trendy statement pieces in sizes 10–30
- Wide range of intimates and swimwear
- Vibrant, fashion-forward atmosphere
Kohl’s (Monona Supercenter)
What Do They Provide?
A broad selection of plus-size brands in the women’s apparel department, from casual to dressy. Great for one-stop shopping across styles and budgets.
What Customers Appreciate The Most:
- Convenient, well-organized plus-size section
- Frequent sales and Kohl’s Cash rewards
- Family-friendly department store experience
Kohl’s (Madison West Towne)
What Do They Provide?
Complete plus-size selection alongside home goods and accessories, with a dedicated section in a major department store format. Best for diverse shopping lists.
What Customers Appreciate The Most:
- One-stop shop for family needs
- Wide array of brands and price points
- Extended holiday and weekend hours
Target (Fitchburg)
What Do They Provide?
Extensive plus-size clothing line under Ava & Viv and specialty activewear under All In Motion. A go-to for everyday basics and occasional splurges.
What Customers Appreciate The Most:
- Affordable, on-trend plus-size collections
- Convenient order pickup and drive-up
- Frequent clearance and seasonal sales
Walmart Supercenter (Monona)
What Do They Provide?
Wide range of plus-size basics from in-house brands like Time & Tru, at unbeatable prices. Ideal when you need reliable wardrobe staples.
What Customers Appreciate The Most:
- Exceptional value on essentials
- Large inventory of plus sizes in apparel and intimates
- Open early and late for convenience
JCPenney (East Towne Mall)
What Do They Provide?
Trusted department store with a solid plus-size section featuring American Beauty, Worthington, and Sara Blakely brands. Great for classic styles and workwear.
What Customers Appreciate The Most:
- Reliable sizing in dresses and separates
- Frequent sales and rewards program
- In-store salon and styling services
Maurices (East Towne Mall)
What Do They Provide?
Casual and dressy women’s fashions in sizes 2–24, with an emphasis on community and personalization. Perfect for easygoing style with a touch of trendiness.
What Customers Appreciate The Most:
- Wide size range including misses and plus
- Friendly in-store styling sessions
- Cozy yet modern boutique feel
Find A Plus Size Store In A City Near Fitchburg
Madison, Wisconsin Sun Prairie, Wisconsin Janesville, Wisconsin Brookfield, Wisconsin
Tips For Finding And Wearing Plus Size Apparel In Fitchburg, Wisconsin
Nestled just south of Madison, Fitchburg is known for its Summer Concert Series at McKee Farms Park, the Taste of Fitchburg food festival, and snowy winters perfect for Nordic skiing. With warm, humid summers and cold, snowy winters, these styling tips will help you look and feel great exploring farmers’ markets, city trails, and community events.
- Seek out inclusive-sizing boutiques along Fish Hatchery Road and nearby Madison for personalized fits and up-to-date trends.
- Opt for breathable fabrics—lightweight cotton, linen blends, or moisture-wicking knits—to handle summer humidity.
- Build a versatile layering wardrobe—open cardigans, denim shackets, and quilted vests—to adapt to temperature swings.
- Incorporate local flair—cheeky Madison-themed tees or subtle Badger red accents—for a fun regional nod.
- Invest in supportive, slip-resistant footwear—cushioned sandals in summer, insulated boots in winter—for park paths and event lawns.
Summer Concert Series & Farmers Markets
- Choose flowy plus size maxi dresses or wide-leg jumpsuits in breathable blends for evenings at McKee Farms Park.
- Layer a lightweight denim jacket or chambray shirt over camisoles when concert breezes pick up.
- Slip into cushioned espadrilles or sport sandals for standing on grassy fields.
- Accessorize with wide-brim hats and UV-protective sunglasses for daytime events at the Fitchburg Farmers Market.
Fall Flavors & Taste of Fitchburg
- Opt for plus size tunic tops in autumnal plaids paired with stretch leggings for sampling local fare.
- Layer a quilted vest or cozy knit cardigan to fend off crisp fall breezes near Lake Waubesa.
- Wear ankle boots with cushioned insoles for walking food stalls and scenic trails.
- Add a lightweight infinity scarf in warm tones to elevate your look and stay comfortable as temperatures dip.
Winter Trails & Holiday Lights
- Start with thermal base layers under chunky knit sweaters for Nordic skiing at Big Woods and trails around Nine Springs.
- Top with an insulated parka and waterproof snow pants to brave snowy Fitchburg winters.
- Choose fleece-lined leggings or ponte pants for warmth without bulk during winter strolls.
- Finish with waterproof, insulated boots and a knit beanie to keep feet and head cozy at the Holiday Lights stroll.